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Lead. Connect. Inspire.

Meet The Team

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Michelle Boyd

Principal

Association builder with a passion for strategy, storytelling, and driving member engagement that leads to long-term success.

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Michelle Travis

Principal

Collaborative leader who blends creativity, strategy, and fun to deliver impactful, people-centered results for clients and communities.

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Jan Williams

Director of Operations

Strategic financial leader who turns numbers into narratives, guiding teams with clarity, efficiency, and purpose.

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Tiffany Ellefson

Director of Quality Control

Detail-oriented listener who uses technology and clear communication to create better, more intuitive client experiences.

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Taylor Crenshaw

Membership Development Manager

Membership builder committed to creating authentic connections and real value through community, events, and engagement.

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Olivia Eisler

Program Coordinator

Creative marketing professional who uses tech-driven solutions to solve problems, spark change, and deliver dependable results.

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Maddie Boyd

Program Coordinator

Program Coordinator blending strategic data management and creative design to build clear, effective digital communities.

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Lynn Busby

Director of Community Outreach

Workforce development leader driving strategic partnerships and innovative programming to strengthen Indiana’s construction industry.

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Ryan Brown

Community Outreach Coordinator

Career pathways advocate inspiring students to explore construction through real-world insights and hands-on experiences.

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Elena Guadiana

Community Outreach Coordinator

Connector and communicator who brings fresh perspectives, diverse experience, and strong relationships to every conversation.

Leading Growth.
Connecting People.
Inspiring Change.

At m2, we bring over 50 years of combined experience helping associations, businesses, and communities thrive. Our work spans industries, but our passion is people. We believe relationships drive results, bold ideas move industries, and every great plan starts with a conversation.

Let’s talk about where you want to go.

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Our Specialties

Association Management

Drive Your Growth

Build Your Brand

Community Engagement

Amplify Your Impact

Strategic Planning

Chart Your Course

Team Training

Empower Your Team

Workforce Development

Build Your Pipeline

A Few Organizations We Champion:

1828 N Meridian Street, Suite 121, Indianapolis, IN 46202

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© 2026, m2 Performance Strategies

Proud to be a WBE Certified Partner with the following agencies

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